Pardon my naiveté, but I had high hopes when, earlier in the year, a project with which I was working had really taken off via social media.
The project seemed to gain almost overnight success and quickly gained "Likers" and "Followers" abound.
Silly rabbit…I thought all those thumbs up and bird calls would translate into actual SUPPORT of the project. HA!
Now that you've pulled yourself up off the floor and had a good laugh at my expense, think about how much time YOU spend with DISsocial media. All these so called "friends" you have…would they come to your aid in a time of need? Or if you were just doing a benefit concert, would they SHOW UP and financially - or otherwise substantively support your cause/effort?
I think you know the answer.
The great poet and essayist, George Santayana wrote, "Those who do not remember the past, are condemned to repeat it." An even GREATER poet, Jesus Christ said, "Do not store up for yourselves treasures on Earth, where moths and vermin destroy, and where thieves break in and steal."
DISsocial media may help you get noticed, but it doesn't do JACK for your bottom line.